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China's never-ending love for facial masks |

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8 Jun The facial mask remains a coveted beauty item among urban Chinese consumers.

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Although China represents almost half of the global face mask market, .. history of applying DIY face masks with natural ingredients as a type of facial skin care.

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Description:However, market share growth has come at the expense of lavish advertising budgets or price competition, which make entering the market organically quite challenging for companies that want to compete in the category. Uni-President Enterprises saw that consumers wanted to wear masks more often, but as brands were mostly focusing on face masks at premium pricing, the choices for face masks for the mass market were limited. The most famous exponents of this being the Korean ampoule mask and animal masks such as pigskin and snail. Based on a study of the marketing strategies of Chinese brands, competition in the category is fierce and represents a likely barrier to entry for new entrants. Covering the face with scarves, veils and masks became a prevalent if ineffective means of warding off the disease in many parts of the world, until the epidemic finally faded at the end of Brands who want to shine in a highly competitive mask market need to ensure they capture the core pillars which underpin masks appeal while also tweaking the proposition to reflect consumers thirst for innovation. In Japan, a few years later, the Great Kanto Earthquake of , triggered a massive inferno that consumed nearly , homes in the most populous part of the nation.

Views: 2339 Date: 2018-05-22 Favorited: 83 favorites

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